The only way of getting this right - or at least not totally wrong - is to externalize towards a transparent, trusted and independently governed mechanism.
An ambitious project adopted with broad consensus, thanks to the involvement of over 120 stakeholders ! Exciting to see this meaningful initiative move to the implementation phase ! #journalismtrustinitiative #trust t.co/THvIyrU9Lx
A powerful argument to look for the Elefant in the Room: hold advertisers responsible for the impact of their spendings on the info ecosystem as much as for the impact of their factories/products on our health and environment!