About us


Logo: Reporters Without Borders (RSF)

Founded in 1985, Reporters Without Borders (RSF) became one of the world’s leading NGOs in the defence and promotion of freedom of information. RSF is registered in France as a non- profit organization based in Paris, with consultative status at the United Nations, UNESCO, the Council of Europe and the International Organization of the Francophonie (OIF). Our foreign sections, bureaux in ten cities, and a network of correspondents in 130 countries give us the ability to mobilize support, challenge governments and wield influence both on the ground and in the ministries and precincts where media and Internet standards and legislation are drafted. Every day, we issue press releases and reports in French, English, Spanish, Arabic, and Farsi (and often in other languages such as Chinese, Portuguese and Russian) about the state of freedom of information throughout the world and how it is being violated. These statements in the international media increase public awareness and influence leaders as regards both individual cases and general issues.

However when promoting the freedom of media and information worldwide, we cannot turn a blind eye on the misuse and blatant violations of these liberties. They need to be tackled, just as forcefully as any other attack, to protect the freedoms so dear to us. This is the time to look in the mirror. We believe that the current buzz around “Fake News” – as problematic in every sense this term seems, could und must be turned into an opportunity of constructive self- reflection of our profession, including a meaningful and visible response to it where needed. Therefore, our “Journalism Trust Initiative” is designed to launch a debate about accountability of the Fourth Estate. Freedom comes with responsibilities. Addressing them pro-actively and self- determined as a professional community will be much easier and more likely successful than regulatory action being superimposed on us.

With a leading voice as a frontrunner in this debate and a background free of any partisan interests in it, we see our role as a convening power and a neutral provider of this platform of exchange.

Logo: European Broadcasting Union (EBU)

The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media (PSM). Our mission is to make PSM indispensable. We represent 117 media organizations in 56 countries in Europe, the Middle East and Africa; and have an additional 34 Associates in Asia, Africa, Australasia and the Americas. Our Members operate nearly 2,000 television and radio channels alongside numerous online platforms. Together, they reach audiences of more than one billion people around the world, broadcasting in more than 160 languages. We strive to secure a sustainable future for public service media, provide our Members with world-class content from news to sports and music, and build on our founding ethos of solidarity and co-operation to create a centre for learning and sharing.

Our subsidiary, Eurovision Services, aims to be the first-choice media services provider, offering new, better and different ways to simply, efficiently and seamlessly access and deliver content and services. We have offices in Brussels, Rome, Dubai, Moscow, New York, Washington DC, Singapore and Beijing. Our headquarters are in Geneva. Discover more about the EBU at www.ebu.ch

Logo: Agence France Presse (AFP)

Founded in 1835, Agence France-Presse (AFP) is the third largest international news agency in the world delivering fast, accurate, in-depth coverage of the events shaping our world, from conflicts to politics, economics, sports, entertainment and the latest breakthroughs in health, science and technology. It is an autonomous entity created by the French parliament (Law N° 57-32 of 10 January 1957) whose operation is assured according to commercial rules. Its independence is at the heart of its fundamental obligations set out in its bylaws (article 2). Its Chairman represents the Agency and ensures its general management. AFP is administered by a board of eighteen directors composed of representatives of publishers, of broadcasting companies, of three government representatives as public services users, of members of its staff and of qualified individuals chosen by its higher counsel for their knowledge of media and digital technologies, economic and managerial skills. AFP has a duty to fulfill missions of general interest in the field of news and must, to the full extent of its resources, develop its activities with a view to providing users with accurate, impartial and trustworthy news services.

Note: The Global Editors Network (GEN), a worldwide association of editors, journalists and media innovators from around the world, had also significantly supported the development of the JTI until it ceased operation in late 2019.


Phase one – Standard Setting


AFNOR is the French benchmark organization for voluntary standards. It drafts standards on demand and develops solutions to drive progress and foster credibility. Under the auspices of a government decree, the non-profit-distributing association performs its public-interest missions to lead and coordinate the French standardization system, to promote French positions within European (CEN/CENELEC) and international (ISO/IEC) standardization agencies, and to draft and publish French national standards. AFNOR’s subsidiaries — assessment, certification and training services available worldwide — operate in highly competitive marketplaces and operate in strict compliance with the rules governing these markets.

Logo: Deutsches Institut für Normung (DIN)

DIN (Deutsches Institut für Normung), the German Institute for Standardization, is the independent platform for standardization in Germany and worldwide. As a partner for industry, research and society as a whole, DIN plays a major role in paving the way for innovations to reach the market and advancing progress in innovative areas such as Industry 4.0 and Smart Cities. More than 32,000 experts from industry, research, consumer protection and the public sector bring their expertise to work on standardization projects managed by DIN. The results of these efforts are market-oriented standards and specifications that promote global trade, encouraging rationalization, quality assurance and environmental protection as well as improving security and communication.

Logo: European Committee for Standardization (CEN)

CEN, the European Committee for Standardization, is an association that brings together the National Standardization Bodies of 34 European countries. CEN is one of three European Standardization Organizations (together with CENELEC and ETSI) that have been officially recognized by the European Union and by the European Free Trade Association (EFTA) as being responsible for developing and defining voluntary standards at European level. CEN provides a platform for the development of European Standards and other technical documents in relation to various kinds of products, materials, services and processes. CEN supports standardization activities in relation to a wide range of fields and sectors including: air and space, chemicals, construction, consumer products, defence and security, energy, the environment, food and feed, health and safety, healthcare, ICT, machinery, materials, pressure equipment, services, smart living, transport and packaging.


Phase one – Standard Setting

Stakeholders have been divided into 4 groups: three so-called drafting committees and an advisory technical task-force. The JTI’s drafting committees were composed of industry professionals only, representing major media outlets as well as professional organizations and NGOs.

Selected participants in the development stage of the JTI Standard included, in no particular order:

  • BBC (UK)
  • RTL Group (Luxembourg)
  • Gazeta Wyborcza (Poland)
  • Tagesspiegel (Germany)
  • Tamedia (Switzerland)
  • Norsk Rikskringkasting (NRK, Norway)
  • TT Nyhetsbyrån (Sweden)
  • Associated Press (USA)
  • Deutsche Presse Agentur (dpa, Germany)
  • World Wide Web Consortium (W3C)
  • Google (USA)
  • Facebook (USA)
  • City University of New York (CUNY, USA)
  • Ethical Journalism Network (EJN)
  • Swiss Press Council (Switzerland)
  • Society of Professional Journalists (SPJ, USA)
  • Association of Taiwanese Journalists (Taiwan)
  • Journalists Association of South Korea (JAK, South Korea)
  • The Independent Monitor for the Press (IMPRESS, UK)
  • Autorità per le Garanzie nelle Comunicazioni (AGCOM, Italy)
  • Beauftragte der Bundesregierung für Kultur und Medien (BKM, Germany)
  • European Association for the Co-ordination of Consumer Representation in Standardisation (ANEC)
  • All-Russia State Television and Radio Broadcasting Company (VGTRK, Russia)
  • Internews (UK)
  • Thomson Foundation (UK)
  • Free Press Unlimited (FPU, the Netherlands)
  • Fondation Hirondelle (Switzerland)
  • Civil (USA)
  • NewsGuard (USA)
  • Global Disinformation Index (GDI)
  • United Nations Educational, Scientific and Cultural Organization (UNESCO)


27 November, 2020

Road to transparent journalism: UNESCO is road-testing JTI in South-Easter Europe

UNESCO and its project partner, the Ethical Journalism Network, is supporting media outlets in South East Europe to perform a self-assessment exercise. It follows the professional standards and principles of the Journalism Trust Initiative (JTI) and can help qualify media outlets to become a part of the media community branded as recognising the standards and benchmarks for editorial quality and management. more

8 July, 2020

European Commission awards grant to support Reporters without borders’ Journalism Trust Initiative in Europe

Reporters Without Borders (RSF) is pleased to announce the signature of a grant agreement with the European Commission to support the implementation of its ‘Journalism Trust Initiative’ (JTI) in Europe. more

14 September, 2019

Brexit divisions and angry social media discourse encourage tribal journalism where blind loyalty takes priority over facts

In an era of 'activist' newspapers, the need for a balanced approach has never been greater. more

5 September, 2019

Reporters Without Borders Announces $1.5M Gift from Craig Newmark Philanthropies to Support Transparency and Ethics in News and Media

Gift from craigslist founder’s foundation to facilitate implementation of Journalism Trust Initiative. more

9 August, 2019

What the heck is the Journalism Trust Initiative? And why should I care?

If you are reading this, you may have heard something about the Journalism Trust Initiative. Maybe you saw it on the agenda of the SPJ Excellence in Journalism conference. It’s hard keeping all these misinformation-fighting efforts straight, and the ground keeps shifting. more

18 July, 2019

It is up to journalists to define ‘trustworthy’ news

The initiatives to stop the spread of disinformation abound, but the phenomenon continues to rise. It not only undermines journalism, but also people’s trust in the media, resulting in the growing problem of news avoidance. What if journalists took matters in their own hands? That’s the goal of the Journalism Trust Initiative. more

2 July, 2019

RSF and partners launch a public consultation on the Journalism Trust Initiative

Reporters Without Borders (RSF) and its partners AFP, EBU and GEN are pleased to announce the launch of a public consultation about their Journalism Trust Initiative (JTI) on July 3rd. JTI aims at defining indicators for trustworthy journalism. Compliance with them is expected to provide tangible benefits for media outlets, big and small, and thus, support them to cater to a healthy information space at large. more

4 February, 2019

More than 100 media outlets and organizations are backing the Journalism Trust Initiative

The Journalism Trust Initiative, proposed and organized by Reporters Without Borders (RSF) and its partners, EBU, AFP and GEN, is entering its decisive phase this week. The second out of four workshops under the European Committee for Standardization’s (CEN) rules will be hosted by UNESCO in its Paris headquarters on Tuesday, 5 February.​ more

28 November, 2018

Russian foreign minister criticizes RSF’s trustworthy journalism work

Reporters Without Borders (RSF) deplores Russian foreign minister Sergei Lavrov’s criticism of the Journalism Trust Initiative at a time when the defence of trustworthy journalism – meaning journalism that is free, independent and rigorous – is a major challenge for democratic societies and humankind as a whole.​ more

3 April, 2018

RSF and its partners unveil the Journalism Trust Initiative to combat Disinformation

An innovative media self-regulatory initiative designed to combat disinformation online – called the Journalism Trust Initiative (JTI) – was launched today by Reporters Without Borders (RSF), and its partners Agence France Presse (AFP), the European Broadcasting Union (EBU) and the Global Editors Network (GEN). more


Phase one of the Journalism Trust Initiative was initially funded by a grant of the French Ministry of Culture and through a gift provided by Craig Newmark Philanthropies.

The second phase is currently co-funded by Craig Newmark Philantropies, the European Commission and the Organisation internationale de la Francophonie (OIF).

Craig Newmark Philanthropies was created by craigslist founder Craig Newmark to support and connect people and drive broad civic engagement. It works to advance people and grassroots organizations that are getting stuff done in areas that include trustworthy journalism, voter protection, gender diversity in technology, and veterans and military families.

The European Commission's Directorate General for Communications Networks, Content and Technology (CNECT) co-funds projects to promote media freedom, investigative journalism and defend journalists under threat. The actions are geared at providing support to independent, collaborative journalism in the EU Member States and at promoting media freedom across the EU. Like the JTI, they will also help raising awareness of the importance of media freedom, quality and ethical journalism for democracy.

The International Organization of La Francophonie (OIF) is dedicated to promoting the French language and to implementing political, educational, economic and cultural cooperation within its membership of 88 states. Following its mission to promote peace, democracy and human rights, the OIF is facilitating the French version of the JTI Standard document, as well as supporting the pilot phase and implementation in Francophone Africa.

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